American Tobacco

Altria has a leading lineup of tobacco products for U.S. consumers 21+, with some of the most iconic brands out there. At TPN, I get to help bring these brands to life—from big-picture strategy to hands-on execution—while making sure we stay on top of all those strict FDA rules and legal requirements. With more than 15 different brands, each with its own style, audience, and set of guidelines, I love finding creative ways to not just meet the legal standards, but also help each brand really stand out in the market.